Media & Publication
Continuing its journey in the industry, PT Aroma Tobacco International (ATI) consistently delivers high-quality blends to expand its product portfolio in the Hand-Rolled Kretek (clove cigarette) category. Launched at a ceremony in Jakarta on July 17, Aroma Royal Apple arrives as an apple-flavored kretek featuring modern packaging. This blend of select tobacco and cloves infused with apple flavor complements ATI’s portfolio while strengthening the company's competitiveness in the apple-flavored product segment. Rico Budiman, Director of PT Aroma Tobacco International, stated that Aroma Royal Apple embodies ATI’s commitment to delivering innovations that align with evolving consumer preferences.
PT Aroma Tobacco International (ATI), a leading kretek manufacturer in Central Java, has strengthened its reputation for innovation with the launch of two new hand-rolled kretek (SKT) variants: Aroma Royal Mango and Aroma Royal Coffee. Officially introduced on July 25, 2025, these products reflect ATI’s commitment to balancing tradition with innovation, offering flavors that resonate with today’s consumer trends while preserving the cultural heritage of Indonesian kretek.
Since its founding on October 17, 2006, PT Aroma Tobacco Indonesia (PT ATI) has grown into one of the nation’s leading tobacco product producers. Marking its 18th anniversary in 2024, the Kudus-based company celebrated with a private gathering of employees, business partners, and community figures.
Entering its second decade in the IHT industry, PT Aroma Tobacco International (ATI) has solidified its position through the expansion of its factory focused on the production of hand-rolled kretek cigarettes (SKT) in Tanggulrejo Village, Magelang Regency, Central Java.
The 2024 cigarette industry is becoming increasingly diverse with the arrival of various flavored products. PT Aroma Tobacco Indonesia (PT ATI) has joined the competition by launching Aroma Royal Fusion on September 20, 2024. Featuring a unique fruity flavor and "less odorless stain" technology, the product is designed to cater to the tastes of modern consumers.