Experience the Distinctive, Fresh Apple Blend of Aroma Royal Apple

Jakarta, 17 July 2026 — Continuing its journey in the industry, PT Aroma Tobacco International (ATI) consistently delivers high-quality blends to expand its product portfolio in the Hand-Rolled Kretek (clove cigarette) category. Launched at a ceremony in Jakarta on July 17, Aroma Royal Apple arrives as an apple-flavored kretek featuring modern packaging. This blend of select tobacco and cloves infused with apple flavor complements ATI’s portfolio while strengthening the company's competitiveness in the apple-flavored product segment. Rico Budiman, Director of PT Aroma Tobacco International, stated that Aroma Royal Apple embodies ATI’s commitment to delivering innovations that align with evolving consumer preferences.

“Aroma Royal Apple demonstrates ATI’s expertise in interpreting consumer preferences in the market. Backed by high-quality ingredients and our blending expertise, we are optimistic that this latest product will win over the market.”

Rico added that the launch of Aroma Royal Apple is a strategic move by ATI to strengthen its position in the Hand-Rolled Kretek category through continuous product development.

“We believe that every product innovation must stem from an understanding of consumer needs. Throughout our nearly two-decade journey in the industry, and with unwavering optimism, ATI continues to deliver innovations that prioritize quality and consistency,” concluded Rico.